OMVIC Practice Test

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What does it mean when a dealer practices ethical selling?

Prioritizing dealer profits over customer satisfaction

Creating a sales environment based on trust and transparency

When a dealer practices ethical selling, it means they create a sales environment that is rooted in trust and transparency. This approach emphasizes the importance of honesty in all dealings with customers, ensuring that they are well-informed about their options and the products being sold. Ethical selling involves open communication where the dealer provides accurate information about vehicles, pricing, and financing, allowing customers to make informed decisions without pressure or deceit.

In contrast to prioritizing profits at the expense of customer satisfaction, as seen in one of the options, ethical selling values long-term relationships and customer loyalty over short-term financial gain. Additionally, ethical selling does not involve using misleading tactics or focusing solely on high-ticket items, both of which can compromise a dealer's integrity and harm the customer experience. Instead, the ethical dealer prioritizes the needs and concerns of the buyer, leading to a positive purchasing experience that benefits both parties.

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Using misleading tactics to attract buyers

Focusing on only high-ticket items

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