Navigating the Truth: What Dealers Must Avoid in Advertising

Learn about the critical role of honest advertising in the automotive industry and discover the do's and don'ts that dealers must adhere to protect consumers and foster trust.

When it comes to advertising, dealers need to tread carefully. Now, what do I mean by that? There are specific rules that guide how vehicles can be marketed. Namely, there's a big no-no when it comes to making false or misleading claims about vehicles. But let’s unpack this a bit, shall we?

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